PROJECT BACKGROUND:
Hp launched their very first Wind Tree; a green technology that harnesses wind and solar energy, converting it into electricity to power up the facilities in HP.
For this project, we were tasked to conceptualise on creative ways to market and spread publicity on their wind tree and sustainable key messages among HP staff and general public
CONCEPT MIND MAPPING:
Started to ideate on the concept of "Renewable Energy/Giving back/Infinite Energy". Once the concept was finalised, I started to think of strategies to implement the idea around HP.
Lightshow:
With an emphasis on fun and engagement, we wanted to translate our concept into something experiential, hence, a light show that shows the energy sourced from the wind tree, can be used for fun activities.
Development
Once the concept was finalised, I started working on the panel designs.
AR Instagram Filter:
We wanted to get the staff and public to become more involved loop-ink outside of the light show, I created an instagram filter with our mascots using sparkAR.
Thank you for viewing :)
